Darn Digital

BLOG

SERVICES

SaaS & Ecom Growth Experts

Amplify Beyond PLG 

TARGET
amplified

Ideal for:

Newer SaaS companies and product-focused founders needing customer / prospect segment research for data-driven Ideal Customer Profile (ICP) targeting to efficiently scale growth and revenue generation development.

  • Overview

Market research to understand industry trends and customer preferences, development of an Ideal Customer Profile (ICP), brand development strategies, comprehensive marketing strategy formulation including growth marketing tactics, and messaging development.

Deliverables

  1. Kick-off meeting includes approach, goal setting, and project management.
  2. Research and  discovery meetings
  3. Segment performance data shared to inform Ideal Customer Profile (ICP) development 
  4. Final presentation meeting with  ICP recommendation set and messaging adjustment recommendations to maximize ICP efficiency.
MARKET
amplified

Perfect for:

Growing global SaaS companies needing US-market understanding. ALSO perfect for Product-led orgs needing strategic marketing and sales expertise to evaluate & prioritize growth opportunities based on return, resources, and team capabilities. 

  • Overview

Analysis of the growth opportunity from supplementing PLG with strategic marketing tactical initiatives. Includes benchmarking current performance, content / SEO direction, paid media management optimization, and database marketing. 

Deliverables

  1. Kick-off meeting includes approach, goal setting, and project management. 
  2. Performance research meeting across Content, SEO, Paid Media, and Database marketing.
  3. Marketing recommendation  internal alignment meeting
  4. Final presentation with tactic performance opportunities and 12-month budget / forecast recommendations to maximize efficient SaaS growth. 
SALES
amplified

Best for:

Growing SaaS companies looking to add or enhance lead generation and sales enablement. Amplified will evaluate and benchmark current sales and marketing activities and prescribe tactics and solutions to unlock efficient growth.

  • Overview 

This package delivers an analytically-driven strategic plan to increase online visibility, attract more web traffic, drive self-service conversions, increase marketing quality leads (MQLs) and sales quality leads (SQLs). 

Deliverables

  1. Kick-off meeting includes approach, goal setting, and project management.
  2. Marketing performance research meeting
  3. Sales performance research meeting
  4. Marketing recommendation review for Sales enablement including AMB development 
  5. Final presentation with tactic performance opportunities and 12-month budget / forecast recommendations to maximize SaaS growth. 
TARGET Amplified
MARKET Amplified
SALES Amplified

get in touch. We genuinely love to help saas co grow!

We got you.

California, United States of America