12.5× ARR → $500M exit
Ecwid (Lightspeed, NYSE: LSPD) — scaled to 1M+ customers across 175 countries.
Your go-to-market is your growth engine — and your single biggest line item. A focused audit makes sure it's earning both.
When efficiency slips, the instinct is to spend more. Usually that just buys you to the wrong place faster. For a flat fee, our audit tells you exactly what's driving revenue, what's wasting budget, and what to do about it.
Trusted by Lightspeed/Ecwid · Yodeck · theCHIVE · Vizio · Broadcom · TP-Link · TravisMathew
Not theory. The results of pointing real companies at the position they could own.
And the numbers say so out loud.
Only 31% of early-stage B2B companies hit their revenue targets. The teams that win bring outside strategy in before the drift starts.
The median SaaS CAC payback is 15 months. If yours is slower, it's usually not the market — it's a go-to-market making your money work too hard, too late.
76% of SaaS companies keep CAC payback under 12 months. Efficient go-to-market isn't a unicorn outcome — it's the benchmark.
It doesn't get easier with scale — just 19% of growth-stage companies hit plan. The gap is rarely effort. It's strategy.
A focused prioritization sprint — investor-grade discipline plus an operator's lens — that ends the “who is our customer?” debate and points the whole company at the position it can actually own and defend.
You don't have to be VC- or PE-backed to run on institutional-grade growth knowledge.
Efficiency problems don't stay small. They compound.
Every discount stretches your payback and pulls in the customers least likely to stay.
Normal in a sprint. Fatal as a habit.
If they churn before they've paid back what you spent to win them, the unit economics are already broken.
Can your team connect spend to closed-won ARR? If the answer is "not exactly," you're almost certainly overspending.
Anyone can grow a category that's wide open. The hard, valuable work is taking share in a crowded one — mapping where competitors are positioned, where they're winning, and where they're soft, then building the motion that takes it from them. We don't just fill your pipeline. We take it from someone else.
We don't compete for attention. We conquest for it.
Low conversion looks like an effort problem. It's usually an aim problem. We build a defensible ICP from your closed-won and churned data — not a wish list — so your team starts every week pointed at the accounts most likely to buy and stay.
The pattern behind elite attainment is consistent: 4×-plus pipeline coverage, high activity, and deep product knowledge. A system, not a personality. And the leverage is shifting fast.
Teams using AI sales tools lifted attainment 12 points — from 65% to 77%.
Mostly through smarter lead prioritization and time given back. We build the system — and we bring the AI fluency to run it.
Led by a marketer with a 28-year track record across SaaS — three-time CMO, two-time VP of Marketing.
Marketing and the revenue side together, so the plan survives contact with the funnel.
Performance, CRO, database, content, UX, analytics — senior depth without the overhead.
Every account, asset, and system stays yours, in perpetuity. Keep us on the heavy lifts, or take it in-house.
A free 30-minute review tells us both whether there's a fit.
One integrated read across every part of your go-to-market — so you know exactly what's driving revenue, what's wasting budget, and what to do next. SLG, PLG, or hybrid.
The full audit covers all four. Each one also stands alone as a lower-commitment entry point.
A defensible ICP built from closed-won vs. churned data, voice-of-customer interviews, and willingness-to-pay — plus positioning that earns the deal. This is where the Moat Map lives.
Channel by channel — paid, organic, content, lifecycle — plus AI and search visibility against your competitors. What's working, what to cut, where the next dollar goes.
Stage conversion, CRM hygiene, lead handoff, forecasting, and your real CAC, ACV, and payback — not vanity metrics.
Conversion, landing pages, and bottom-of-funnel sequencing that can start producing while the diagnostics run.
Each is fast, fixed-scope, and built to open into the full picture.
Find the position you can own, size the prize, and align the team on where to point the money.
How you show up in ChatGPT, Perplexity, and Google AI Overviews vs. competitors.
A competitive teardown and the motion to take pipeline from someone else.
Fixed scope, fixed fee. You're buying judgment built over 28 years and 10+ global brands — and a plan you can run.
All four modules, integrated. Every selling motion.
A lower-commitment entry on the piece you most need read.
The audit finds the position. The engine takes it. We install the strategy, then drive it with the bench — two ways to work.
Packaged by the week and the month — never billed as a timesheet. You buy outcomes and a predictable spend.
Your senior strategic seat: positioning, GTM strategy, channel and KPI ownership.
Everything in Tier 01, plus the operator bench executing across every discipline.
Packages map to your motion and your stage — so spend is predictable and tied to outcomes.
Paid media is billed separately and stays fully owned and controlled by you. Every account, asset, platform, and system built during the engagement remains your property — in perpetuity.
Strategy only counts when senior hands execute it. Plug in a vetted pod across the disciplines that move your numbers — sized to the work, not sold by the seat.
No set fee — the bench is scoped to the engagement. Let's discuss what you need.
Darn Digital is a global SaaS growth practice — established in 2012, led personally, backed by a bench, and built on the belief that the strategy is what's scarce.
For 20+ years David has moved early on every commerce shift — retail to e-commerce to SaaS to AI — and turned that timing into durable growth. He led marketing through Ecwid's 12.5× run to a $500M exit (Lightspeed), took Yodeck to #1 on G2 across every market tier, and built theCHIVE from roughly $20M to $80M.
Three-time CMO, two-time VP of Marketing, scaling SaaS across every selling motion — SLG, PLG, and hybrid. Darn Digital is his practice. The Moat Map is how he works.
Most growth shops sell marketing and leave the revenue side to chance. I work alongside a senior sales/RevOps partner so the plan accounts for how deals actually close — not just how leads get generated. Between us, we cover the entire SaaS motion.
Global SaaS go-to-market experience across the US, Canada, the UK, Greece, and Russia.
A team of specialists developed over years — more siloed than a generalist, exactly what you want when it's time to execute.
Tell us where the line from investment to revenue goes fuzzy. We'll tell you whether the audit is the right first move — and what it would cover for you specifically.
The review is free and the audit is fixed-scope and valuable on its own. No commitment beyond it is required.